Construction continues on the new luxury apartment complex at Church and Broad streets in Greenville, with the first units slated to be available this winter.

The multifamily development was formerly called Fountains Greenville, but that was just a working name for the project, said Stuart Proffitt, managing principal with Proffitt Dixon Partners, a Charlotte-based multifamily investment and development firm. The new name is Ellison on Broad, in honor of a pioneer of Greenville’s textile industry.

The five-story complex is one large building and will consist of 201 units with 147 one-bedroom and 54 two-bedroom units. The community will feature a resort-style saltwater pool, private courtyards, outdoor grills and TV, kayak storage, commercial-quality fitness center, upscale club areas and a rooftop deck. It will also have convenient access to the GHS Swamp Rabbit Trail.

“We have upgraded our already luxury features of the units to include even more comforts, such as roll shades on the windows, apron-front stainless steel sinks and custom closet shelving with chrome poles,” said Proffitt.

Community events, activities and programming will be a real draw and is what will set the project apart from others downtown, he said. “Also, the walkability to so many jobs and to Main Street will be a big selling point.”

Rental rates have not yet been determined but “will be consistent with other new projects walkable to Main Street retail, restaurants and office buildings,” said Proffitt. Units will be ready for move-in in the fourth quarter of this year, and construction is expected to be complete by the first quarter of 2017.

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